Course Overview

Master the skills that enable you to consistently increase landing page conversion rates on microsites and websites with Simplilearn's Conversion Rate Optimization course...

Key Features

  • Online progress quiz
  • 5 practice projects
  • Case studies on both B2B and B2C examples
  • Assessment test on completion of the course
  • Comprehensive, up-to-date content

Skills Covered

  • Aspects of conversion optimization
  • Conversion structure and design concepts
  • Web analytics and measurement
  • Conversion planning
  • Conversion with PPC

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Corporate Training

Enterprise training for teams

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Benefits

The Website Conversion Rate Optimization Certification enables you to optimize your website for better leads and conversions. The average salary of a certified Conversion Rate Optimization specialist is around $74,615 per annum.

Designation
Annual Salary
Hiring Companies
CRO Specialist
$72k Min
$90k Average
$128k Max

Source: Glassdoor

Source: Indeed

Training Options

Corporate Training

Upskill or reskill your teams

  • Flexible pricing & billing options
  • Private cohorts available
  • Training progress dashboards
  • Skills assessment & benchmarking
  • Platform integration capabilities
  • Dedicated customer success manager
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Course Curriculum

Eligibility

This CRO training course is best suited for professionals who want to specialize in Website Conversion Rate Optimization, including digital marketers, optimization and analytics professionals, professionals seeking to increase profits for their online business, and digital marketers who use a data-driven approach to generate revenue.

Pre-requisites

Learners need to possess an undergraduate degree or a high school diploma. It is recommended to have a working knowledge of the internet and Microsoft Office. Although not required, many participants also benefit from our Conversion Optimization Foundations course.

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Exam & Certification

  • Complete 85% of the course.
  • Complete 3 projects and 1 simulation test with a minimum score of 60%.

There are no particular prerequisites for this course. However, participants should have a working knowledge of the internet and Microsoft Office along with a desire to learn more about Conversion Optimization. Although not required, many participants might also benefit from our Conversion Optimization Foundations course.

Yes, we provide 1 practice test as part of our course to help you prepare for the actual certification exam. You can try this free Website Conversion Rate Optimization Practice Test to understand the type of tests that are part of the course curriculum.

Reviews

User 1

Anupam Raj Gautam

Client Partner at Capgemini

★★★★★

It is a good course for executives who wants to transition from traditional to digital marketing.

User 2

Everly Simon

★★★★★

My goal was to learn a general overview of conversions. This course, therefore, was exactly what I was looking for. I recommend this course highly to those like me, seeking to gain a basic understanding of conversion optimization.

User 3

Lia Oconnor

★★★★★

This course delivered more than I expected. The content is clear enough for beginners but detailed enough for more advanced people like me.

User 4

Jazmin Dennis

★★★★★

The in-depth and practical understanding offered in this course is just incomparable with any other course.

Why Join this Program

Develop skills for real career growth

Cutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills

Learn from experts active in their field, not out-of-touch trainers

Leading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.

Learn by working on real-world problems

Capstone projects involving real world data sets with virtual labs for hands-on learning

Develop skills for real career growth

Cutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills

FAQs

Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

This course is all-inclusive, providing more than 25 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

You should expect to spend about 25 – 30 hours to complete the course and take the certification exam.

Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.

This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.

Our reputed team of expert instructors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with combined decades of experience.
  • Industry expert Todd Malicoat helps participants understand Search Engine Optimization rankings and traffic.
  • Training with New York Times bestselling author Bryan Eisenberg is an awesome experience, as he guides participants through Website
  • Conversion Rate Optimization, landing page performances, and tips to get more traffic to your website.
  • Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.

The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.

The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : Monster.com). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities. Simplilearn’s training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.

You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.
  • Visa Credit or Debit card
  • MasterCard
  • American Express
  • Diner’s Club
  • PayPal

Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.

If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

Yes, you can cancel your enrolment if necessary. We will refund the course price after deducting an administrative fee. To learn more, please read our Refund Policy.